Since the 1980s, we have been synonymous with football casuals. Whether our clothes are being worn in the stands or we’re celebrating the subculture with our Casuals collection, we’re intertwined with terrace culture.
Where did our relationship with football casuals start?
Our relationship with football casuals starts, ironically, with our expertise in golfwear. Our knitwear had long been worn by successful golfers and was revered as the go-to brand for golfers, but that soon evolved.
Early football casuals ditched their team’s strips in favour of premium pieces, pairing jeans and trainers with our argyle and V-neck prints so they could wear their team’s colours without donning a football shirt. These early style choices have since developed into the football casuals clothing we see today…
The evolution of football casuals clothing
As the casuals movement advanced, so did the clothing. Liverpool fans would follow their team to Europe and picked up Italian and German sportswear.
We also developed our pieces, experimenting with more technical materials and silhouettes, which you can see in our jackets and overshirts.